LIS BETTERIDGE

DIRECTOR OF OPERATIONS
My overall focus in this multidimensional role is to ensure we’re operating as efficiently and impactfully as possible. I have a diverse range of responsibilities that encompass HR practices, operational streamlining and overseeing financial activities. As part of the Leadership team, I work closely with the other Director’s in shaping the direction and strategy to establish our position as a leading organisation in the industry.

ACHIEVEMENTS

Project Management of the company-wide rebrand

Collaboratively working with the leadership team and a reputable Creative Lead, Rich Colvill, to give the company a 'face-lift'. As a start-up you go through a lot of trial and error whilst you're finding your feet and identity. Now with almost 3 years under our belt, our new branding reflects the company we have evolved into - advanced, classy and distinguished.

Integrating a personalised HR platform

As part of the HR strategy, I wanted to streamline all our people practice processes to ensure we were working at optiumum efficiency and compliant in doing so. Curated by our Employment Law solicitor, we integrated a tailored HR platform that aligned with how we operate.

Kapia shortlisted for YBA Diversity & Inclusion Award

As an ambitious start-up, we felt our innovation and work-practices deserved some recognition from the wider-community. We applied for a number of categories for the YBA Awards and were shortlisted for our current and future plans for Diversity and Inclusion within the business.

Questions & Answers

- Customer centric - Unapologetically bold
- Committed to relationships - Working as one

  • Customer centric
  • Unapologetically bold
  • Committed to relationships
  • Working as one

- Customer centric
- Unapologetically bold
- Committed to relationships
- Working as one

Design and branding by Novi Ventures Limited t/a Kapia
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Find us

Ground Floor, Regus,
Princes Exchange,
Princes Square,
Leeds,
United Kingdom,
LS1 4HY

Design and branding by Kapia
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    Branding & Marketing

    We’ll help you challenge the conventions, provoke the assumptions and celebrate your uniqueness to win hearts, minds and new business. From conception to completion, we’ll give you all the brand design and ongoing brand management support you need to face your future with confidence.

    Brand Strategy Know where your brand is going, and what you need to get there.
    Brand Naming Whether it’s a product, a sub-brand or starting from scratch
    Brand Architecture The structure behind your brand, and everything in it.
    Brand Positioning Where you sit amongst your competitors.
    Brand Purpose Why you do what you do.
    Brand Values What do you stand for?
    Brand Identity If your brand was a person, who would it be?
    Brand Personality The way your brand persona behaves
    Brand Campaigns Getting your message out there, in the most creative way possible.
    Brand Management All your day to day communication, considered and produced
    YOUR NEW BRAND STARTS HERE